De Zaak is a reliable and inspiring knowledge network focussing on small and medium enterprises, offering a vast array of practical information on developing a successful business. Membership includes unlimited access to the information on the website as well as business guides, workshops, weekly newsletters by e-mail, a telephone advice service, and a subscription to De Zaak magazine, which is published eight times a year, featuring interviews with top entrepreneurs and practical information such as sample letters, checklists, and key tips and learnings.
At the core of the knowledge network, the De Zaak's website offered an extensive range of information and valuable downloads such as calculators and letter templates. The site ranked high in Google searches, resulting in a large number of visitors. The website was running on outdated CMS technology however, containing multiple customised solutions, and it was decided to transfer to a new platform, which would involve the migration of the custom-built SEO as well as over a thousand existing features.
The new portal would have to ensure the high-ranking results in the major search engines continued, and offer a solution for the selling of information related products and services.
Componence proposed a portal based on the Liferay Portal Enterprise Edition, which has proven an ideal solution for offering fine-tuned, personalised content to a target audience as a result of its high scalability and wide-ranging uniform functionalities. The Liferay experts at Componence developed a portal combining Liferay Portal standard functionalities with, among other things, customised SEO solutions and various social media. Due to its considerable size, the migration of the historic content was automated. Liferay Portal opened access to the membership administration of De Zaak and the Copernica marketing software package, and the Magento web shop was fully integrated. Registered members are now able to use an advertising platform, presenting their products and services in various categories, displaying either a standard description or a personal logo and text. With this new platform De Zaak has acquired a flexible internet environment based on the latest technologies, while the portal allows for sharing of information and knowledge thanks to a multitude of functionalities. Maintenance is low, and the use of standard Liferay portlets results in a substantial cost reduction, in both the short and the long term. De Zaak is planning to extend the personalisation options for members of dezaak.nl, and make their portal available for mobile devices.